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The work,
at a glance.

From full operational stacks to ground-up AI-native redesigns and brand-new launches.

Crave Robotics. a systems build
Dreamhaus Hair. a full redesign
Castaway Bed. a fresh launch
The Therapy Lounge. a full redesign
Glamorous Grinz. a full redesign
Shira Beauty. a full redesign
Lumen Home. a fresh launch
Totville. a full redesign
Systems. Redesign. Launch. Systems. Redesign. Launch.
Systems
Food Automation · San Dimas, CA

Crave Robotics.

A full operational technology stack — built in weeks, not quarters. Five custom systems shipped together so a growing fleet of smart kiosks could actually scale.

stack consolidation, custom CRM & dashboard

Launch
Furniture · Sleep Innovation

Castaway Bed.

A first-of-its-kind motorized split king bed frame launching into the sleep space. Brand identity, full design, Shopify e-commerce, and AI visibility built from zero.

brand identity, Shopify & AI visibility

Redesign
Boutique Hair Salon · Tinton Falls, NJ

Dreamhaus Hair Boutique.

A salon with serious style and a website that didn't reflect any of it. Full redesign with gallery, services, and team pages that finally do the brand justice.

website redesign, gallery & AI visibility

Redesign
Mental Health + Wellness · NY & NJ (Remote)

The Therapy Lounge.

A remote mental health practice with a website that wasn't doing the work. Full redesign, integrated booking, and AI visibility built around how clients actually find care.

website redesign, booking & AI visibility

Redesign
Body Contouring Studio · Toms River, NJ

Glamorous Grinz & Beauty.

A body contouring studio with a beautiful service offering and a website that didn't reflect it. Full redesign with AI visibility so the right clients can actually find them.

website redesign & AI visibility

Redesign
Skincare + Reiki · Old Bridge, NJ

Shira Beauty.

A skincare and reiki practitioner whose old site didn't reflect the calm, restorative experience clients get in person. Full redesign, booking integration, and AI visibility.

website redesign, booking & AI visibility

Launch
Smart Home + Custom Furniture · NY/NJ/PA/CT

Lumen Home Solutions.

A 15-year-old business getting its first-ever website. Built for a smart home and custom furniture practice that's always existed by referral — now ready to be found.

new build, contact form & AI visibility

Redesign
Pediatric OT + Adult Wellness · NJ

Totville.

A dual-purpose practice — pediatric occupational therapy alongside an adult wellness studio. The old site couldn't speak to either audience clearly. Full redesign with AI visibility built around how families and adults actually find this kind of care.

website redesign for two audiences & AI visibility

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