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~40Years of combined experience

We've spent our careers on every side of the business

From startups finding their footing to globally recognized brands navigating complex commerce. That range lets us connect strategy, creativity, technology, and AI to real problems.

Experience that informs the work
Plus hundreds moreThese are a few of them

Technology will keep changing. Good judgment doesn't.
Meet the Team
Veronica Gelman
Veronica Gelman
Co-Founder
Creative Director

Veronica has spent more than 14 years helping brands create thoughtful digital experiences that balance creativity with measurable business results. Her background spans agency leadership, SaaS, e-commerce strategy, customer experience, and creative direction, giving her a unique perspective on how brands grow in today's digital landscape.

Albert Liu
Albert Liu
Co-Founder
Head of Growth

Albert brings extensive experience across agencies, SaaS, and digital commerce, helping businesses translate complex ideas into scalable digital experiences. Throughout his career, he's partnered with brands ranging from emerging startups to established consumer companies, helping them improve performance through thoughtful technology, data-driven strategy, and operational excellence.

Tony Castillo
Tony Castillo
Advisor
AI Visibility & Search

Tony is an entrepreneur and AI strategist focused on the future of digital discovery. As the creator of an AI visibility platform, he helps businesses understand how artificial intelligence is transforming search, content discovery, and the way customers find and evaluate brands online.

Behind every memorable business are thousands of thoughtful decisions. We're here to help you make the next one.
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