FoxSignal pricing
Great work.
Clear pricing.
From custom business websites to complex ecommerce development, explore our starting prices and find the right fit for your business.
Monthly website plans
Website build, design and development included upfront. This is not a maintenance plan. You get the whole site, then ongoing service each month.
Growth
$299/month
12-month agreement
The website build and hosting are included, plus 2 hours a month of ongoing service.
Comprehensive brand style guide, included. Your typography, fonts, colors, color codes and usage guidelines, documented, so everything you make after launch still looks like you.
Free bonus · First month free, save $299
Premium Growth
$499/month
12-month agreement
Everything in Growth, with 4 hours a month and priority support.
Comprehensive brand style guide, included. Your typography, fonts, colors, color codes and usage guidelines, documented, so everything you make after launch still looks like you.
Free bonus · First month free, save $499
Monthly plans are an alternative to a one-time website project. The build is included without a separate deposit, and the included scope and service terms will be confirmed in your proposal. Hosting is included at no extra cost for as long as your website is hosted with FoxSignal.
One-time custom websites
Essential
$1,500
One-time project
A custom website, without the extra complexity.
A professionally custom-designed website for your business, with hosting included. When you need changes after launch, our team can make them for an additional fee.
What you get
- Fully custom-designed website
- Mobile-first experience
- Search-friendly foundations built with SEO and AEO best practices
- Hosting included while hosted with FoxSignal
- Content changes handled by FoxSignal for an additional fee
- Included with every build
- Comprehensive brand style guide. Your typography, fonts, colors, color codes and usage guidelines, documented, so everything you make after launch still looks like you.
Free bonus · Local Visibility Starter Kit included
Does not include a customer editing dashboard.
50% to start · 50% at launch
Self-managedFor hands-on owners
$2,400
One-time project
A custom website you can keep up to date yourself.
A fully custom-designed website, plus your own easy-to-use content dashboard. Update your copy or upload new images whenever you need to, without requesting every small change. Hosting is included, too.
What you get
- Fully custom-designed website
- Mobile-first experience
- Search-friendly foundations built with SEO and AEO best practices
- Hosting included while hosted with FoxSignal
- Personal content dashboard
- Edit site copy and upload or change images yourself
- Included with every build
- Comprehensive brand style guide. Your typography, fonts, colors, color codes and usage guidelines, documented, so everything you make after launch still looks like you.
Free bonus · Local Visibility Starter Kit included
Design changes and new functionality are separate from routine content edits.
50% to start · 50% at launch
Both packages are custom-designed, mobile-first websites. The difference is who updates your content after launch: our team, or you. Hosting is included at no extra cost for as long as your website is hosted with FoxSignal.
Every store we build is fully custom designed, not a theme with your logo dropped on it.
On Shopify, you keep full control in the admin. Products, prices, images, copy, pages. Change what you want, when you want, without waiting on us.
Redesign
From $3,500
One-time project
A redesign of your existing Shopify store.
Brand style guide and your website, explained, included. Your style guide, plus a walkthrough built for your store: how it is put together, what each section does, and how to edit text, images and content after launch.
Free bonus · 3 hours of post-launch support
New build
From $4,000
One-time project
A new Shopify store, custom design included.
Brand style guide and your website, explained, included. Your style guide, plus a walkthrough built for your store: how it is put together, what each section does, and how to edit text, images and content after launch.
Free bonus · 3 hours of post-launch support
Monthly support
From $400/month
Month to month, 30 days notice
Flexible ecommerce support starting at 4 hours per month.
Already have a store? We can help. Whether we built it or not, our team handles updates, troubleshooting, custom development, and ongoing improvements.
Support built around your needs. From everyday maintenance to more complex technical challenges.
Shopify project pricing shown. Development, redesigns, and migrations on other ecommerce platforms are quoted individually. Beyond Shopify, we work across Adobe Commerce (Magento), BigCommerce, SHOPLINE and other ecommerce technologies, depending on what your project needs.
Builds and retainers are priced separately. FoxSignal-managed hosting and support are included where applicable. Your Shopify platform subscription, domain registration and any paid apps are billed by those providers, separately.
A little more on us.
Pick the route that suits you. Each one comes with something extra, and you choose which.
Your first month on us
Pick a monthly website plan and the first month is free. Your build and hosting are included either way, along with ongoing support to keep things running.
- Save $299 on Growth
- Save $499 on Premium Growth
First month free with a 12-month agreement.
Local Visibility Starter Kit
A great website deserves a strong start, so we set up the tools that tell you how it is doing.
- Google Analytics 4 set up, so you can see your traffic
- Google Search Console set up, so you can see your search performance
- A review of your Google Business Profile, if you have one, with three recommended improvements
First-time setup, not ongoing management. We will need access to your Google accounts. No ranking or lead guarantees.
Local Visibility Starter Kit
A great website deserves a strong start, so we set up the tools that tell you how it is doing.
- Google Analytics 4 set up, so you can see your traffic
- Google Search Console set up, so you can see your search performance
- A review of your Google Business Profile, if you have one, with three recommended improvements
First-time setup, not ongoing management. We will need access to your Google accounts. No ranking or lead guarantees.
Three hours after launch
Launching a store always turns up a few last-minute adjustments, so we keep three hours aside for them.
- Minor fixes and content tweaks
- Refinements inside the agreed scope
Up to 3 hours, used within 30 days of launch. Excludes new features, substantial redesigns, app subscription charges and expanded development. Not available on the monthly Shopify support retainer.
The finishing touches.
A few optional extras to keep your brand looking consistent beyond your website.
Typography-based logo design
20 typography-based concepts, refinements to your three favorites, and five revision rounds to finalize your logo. Illustrated marks and fuller identity work are quoted separately.
Social branding kit
Branded profile images, social-ready logo exports, two cover graphics and three reusable post templates. Posting and account management aren't included.
Business card & QR kit
A print-ready double-sided business card, a matching digital contact card and a branded QR code. Printing is separate.
We'll tell you whether your current logo works well for your brand and recommend changes only if we believe they're genuinely needed.
Good questions.
Straight answers.
The pricing questions we hear most, for the option you're looking at.
Business websites
How much does a custom business website cost?
Custom websites start at $1,500 for an Essential Website or $2,400 for a Self-Managed Website with an editable backend. We also offer ongoing growth packages starting at $299 per month with a 12-month commitment. More complex requirements may need a custom quote.
What's the difference between the $1,500 and $2,400 packages?
Both include custom design and development. The $1,500 Essential Website is managed by FoxSignal when future content updates are needed, with changes billed separately. The $2,400 Self-Managed Website includes a backend for editing text and images yourself.
Is hosting included?
Yes. FoxSignal-managed hosting is included at no additional cost while your website remains hosted with us, subject to the applicable package terms.
Do you use templates?
We take a custom design approach to every project. Your website is created around your brand, audience, and goals rather than a recycled, one-size-fits-all design.
Will my website be optimized for Google and AI search?
Yes. We incorporate SEO and AEO best practices into our websites, including thoughtful structure, organized content, and relevant technical foundations. Specific rankings and AI recommendations cannot be guaranteed.
Can I make updates to my website myself?
Our Self-Managed Website includes an editable backend. For Essential Websites, FoxSignal can handle updates at an additional cost.
Do you offer branding and logo design?
Yes. All custom website projects include a comprehensive brand style guide and complimentary logo review. Optional typography-based logo design starts at $350, with additional branding services available.
Can you redesign my existing website?
Absolutely. We can redesign an existing website, improve its structure and functionality, and create a more effective experience for your customers.
Ecommerce
Do you only work with Shopify?
No. Shopify is one of our specialties, but our team has extensive experience across ecommerce technologies, including Adobe Commerce, BigCommerce, SHOPLINE, and other platforms. We evaluate each project based on its technical requirements and business goals.
How much does an ecommerce website cost?
Shopify redesigns start at $3,500 and new Shopify builds start at $4,000. Pricing depends on catalog complexity, integrations, functionality, and project scope. Other ecommerce platforms are quoted individually.
Can you redesign an existing ecommerce store?
Yes. We can improve an existing storefront through custom design, better navigation, conversion-focused improvements, and development tailored to your platform and business.
Do you offer platform migrations?
Yes. We can help businesses evaluate and execute ecommerce platform migrations, including planning for product data, catalog organization, integrations, and relevant search considerations.
Can you develop custom Shopify apps and functionality?
Yes. We build custom Shopify functionality and applications to support business requirements that cannot be efficiently addressed by existing tools.
Can you help with complex product catalogs and variants?
Absolutely. We have experience restructuring ecommerce catalogs, organizing products and variants, and developing more effective purchasing experiences.
Do you offer ongoing support if you didn't build our store?
Yes. Our ecommerce monthly support is available to businesses with existing stores, whether FoxSignal originally developed the website or not. Support starts at $400 per month for four hours.
Will we be able to manage our store after launch?
For Shopify projects, we prioritize editable storefront sections where appropriate and provide personalized post-launch documentation explaining how the website is structured and how to update content.
Do you provide ecommerce SEO and AI search optimization?
Yes. We consider technical SEO, product and collection structure, structured data, and content organization that supports traditional search and AI-powered discovery. Rankings and recommendations cannot be guaranteed.
Do you offer support after the project launches?
Yes. Eligible Shopify builds and redesigns include three complimentary hours of support within 30 days of launch. We also provide ongoing ecommerce support for additional development and maintenance needs.
Not sure which option fits?
Tell us a little about your business and what you're looking to build. We'll help you find the right approach.
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