FoxSignal was built by operators who have spent careers running e-commerce, partnerships, and AI visibility infrastructure. We do not just consult on AI in commerce — we run businesses that depend on it working.
CEO and Co-Founder of Castaway Bed, which she built and launched from the ground up. Previously Agency Partnerships Manager at Shopline, Director of Strategy & Client Services at Avex, and Lead Delivery Manager at Corra. Over a decade and a half leading e-commerce engagements for everything from globally recognized brands to independent mom-and-pop businesses.
Previously Head of Partnerships at Shopline US, with prior partnership and brand-side roles at Loop, Mastercard's Dynamic Yield, and Retention.com. Spent years embedded with both enterprise consumer brands and emerging DTC operators — building partner ecosystems and operational systems that let teams of any size move faster.
Founder and CEO of an AI visibility software company built specifically for e-commerce brands. 20+ years across the agency and brand side of B2C and B2B e-commerce — including Director of Commerce Optimization and Director of SEO & Site Performance at Corra. Deep technical expertise in AI search readiness, AEO/GEO, schema infrastructure, and site performance.
Most of the AI conversation right now is hype-driven. New tool launches every week. New "AI-first" agencies promising the world. Brands and businesses experimenting with AI alone are mostly wasting money.
The real value of AI in commerce comes from layering it on top of experienced execution. Brands need agencies that know how to run paid media, build storefronts, and operate at scale. AI does not replace that. AI amplifies it — if deployed correctly.
That is where we come in. We are the AI specialist layer that plugs into your existing operations — whether that is a brand running in-house, a brand working with a Shopify agency, or an agency itself looking to add AI capabilities. Read our full perspective →
FoxSignal is a US-registered LLC in New Jersey. Our team members are on the ground in New Jersey, Los Angeles, and Atlanta. We work fully remote and serve businesses across all 50 US states.
While we operate remotely, we believe in human presence. We love meeting the brands and businesses we work with face-to-face. If an engagement outside of our three home cities calls for on-site presence — a strategy session, a workshop, a launch — we are happy to meet you wherever you are.
Common questions about who we are and how we operate. If your question is not here, send it to us.
30 minutes. We will walk through your situation and tell you whether we are the right fit.
